How to react on attractive TV advertisements
To build a more critical assessment of aggressive advertisements, we need to understand advertising techniques:
The affective and identity dimension which emphasizes the importance of belonging to a group or of adhering to a representation (visual presence of a character from the brand, a star, an animal or a particular animated element, presence of one or more children and / or parents, etc.); Any direct or indirect messages that play with human basic needs: of belonging, acceptance, love, or security.
The attentive listening which attracts attention (presence or absence of music, slogan, duration of the advertising message, premium on the purchase, etc.)
The emotional charge, which is based on the positive emotions that advertising arouses or on the spectacle it offers (advertising plot, use of humor, and elements of a visual spectacle, etc.)
The aesthetic or signage dimension which allows the product or brand to be quickly identified (use of colors, visual presentation of the •product and packaging, auditory presentation of the product or brand, etc.)